Listing Representation

    Sell Your Miami Luxury Home

    Price, positioning, and marketing built around your net proceeds, not the headline price.

    Gabriel Moyers represents sellers across Brickell, Miami Beach, Coral Gables, Coconut Grove, Key Biscayne, Bal Harbour, and the rest of the Miami luxury market. Every listing is underwritten with an institutional lens before a sign goes in the ground.

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    Talk to Gabriel about selling in Miami

    Tell Gabriel about your property, and he'll reply personally about pricing and timing.

    Gabriel personally replies within 24 hours · Mon–Sun, 7am–9pm ET.

    Gabriel A. Moyers, PA · eXp Realty, LLC · FL Lic. #3407280 · Equal Housing Opportunity

    How strategic listing representation works

    Three phases, run in sequence. Skip one and the math stops working.

    Step 1

    Valuation and basis analysis

    Comparable closed sales, active competition, basis, holding cost, and a realistic post-sale net. The output is a price range, not a wish.

    Step 2

    Positioning and pricing strategy

    A launch price calibrated to pull the strongest buyer pool in the first 14 days, with a written narrative that addresses condition, basis, and any objections before a buyer raises them.

    Step 3

    Marketing and negotiation

    Coordinated MLS launch, targeted distribution, broker outreach, and disciplined negotiation that protects the price, the timeline, and the concession line.

    Why the first 14 days decide your net proceeds

    Public market data on Miami luxury listings is consistent: roughly 68 percent of closed sales land below the original list price, and about 80 percent of sellers give up additional concessions after the inspection. Both numbers compress when the launch is run correctly. Both numbers widen when it is not.

    The first 14 days on market are where the buyer pool decides whether a property is fairly priced, priced to leave room, or priced to sit. Once a listing crosses day 30 without a serious offer, the conversation shifts from price discovery to price defense, and the seller loses leverage on both the headline number and the inspection credit.

    Strategic listing representation is what keeps the property out of that second conversation. The work is done before the sign goes in the ground.

    Thinking of selling your luxury property in Miami? Find out what your home is worth.

    Get Your Home Valuation

    Frequently asked questions

    What does Gabriel charge to list a Miami luxury home?

    Commission is negotiated per engagement and reflects the level of marketing and negotiation work the property requires. Gabriel walks through the full economics, listing side, buyer side, and seller credits, before any agreement is signed so you see the net proceeds, not just the headline number.

    How long does it take to sell a Miami luxury home right now?

    In the current Miami luxury market, well-priced and well-positioned listings typically transact within 30 to 90 days. Mispriced listings tend to sit, attract lowballs, and often close well below where a disciplined launch would have settled. The first weeks on market tend to set the price; the rest of the timeline usually just confirms it.

    How do you price a Miami luxury home in this market?

    Pricing starts with a basis and comparable sales analysis, then layers in absorption rate, days on market trend, and active competition in the same micro-market. The goal is a launch price that pulls the strongest 14-day buyer pool, not a number that flatters the seller and triggers a price reduction 45 days in.

    What marketing does a Miami luxury listing actually need?

    Professional photography and floor plans are the floor. Above that: targeted paid distribution, an MLS launch sequenced for maximum exposure in the first 72 hours, broker outreach into the right co-broker network, and a positioning narrative that addresses condition, basis, and comparable trades head-on. Every dollar should map to buyer pool, not vanity reach.

    What happens after I request a valuation?

    Gabriel reviews the property, pulls comparable closed and active sales, and replies within 24 hours with a price range, a positioning read, and a recommended next step. No pressure, no scripted call, just the numbers and a plan.

    Start with the numbers

    Request a confidential valuation. Gabriel returns a price range, a positioning read, and a recommended next step within 24 hours.

    Get your confidential valuation